Living Best, in collaboration with Advanced Telecommunications Research Institute International (ATR), is set to introduce the Living Best Japan Gateway, an initiative aimed at facilitating the entry of international longevity, agetech, and health-technology firms into the Japanese market. This program is designed to aid these companies in testing their innovative solutions, forging strategic partnerships, and expanding their reach within Japan. The initiative will be unveiled at the Kyoto Smart City Expo, slated for October 8-9, 2026, at Keihanna Plaza. Selected participants will have the chance to showcase their products, engage with potential Japanese corporate partners through ATR’s business-matching network, and potentially join ATR’s KGAP+ business-development accelerator, which will commence its next cohort this December.
The initiative is anchored in Living City Keihanna, a hub for longevity-focused innovation that emerged from the partnership between ATR and Living Best. This platform aims to connect international ventures with a spectrum of stakeholders, including researchers, Japanese businesses, investors, care providers, and local communities. It offers support that extends beyond initial introductions or short-term pilot projects. Through this initiative, Living Best will assist companies in evaluating market demand in Japan, identifying potential partners for implementation and funding, validating products with end-users, and developing evidence to support broader commercial growth.
Since 2021, Living Best has reviewed over 2,000 ventures from more than 40 countries. Their rigorous evaluation process has resulted in over 17,000 assessments from Japanese consumers, complemented by insights from clinicians, care operators, investors, and policy experts. Dominic Carter, the CEO and co-founder of Living Best, emphasized that this partnership aims to support international companies throughout their journey in Japan, from market validation to implementation, securing funding, and eventual expansion.
ATR’s Senior Executive Vice President and Representative Director, Hiroyuki Suzuki, highlighted Keihanna’s unique blend of research capabilities, infrastructure, and networks across various sectors, including industry, academia, government, and local communities. This synergy, he noted, positions Keihanna as a bridge for overseas innovations seeking practical implementation in Japan. The Gateway is currently accepting applications from international ventures in longevity, agetech, and health technology that have market-ready products or are in advanced development stages.
Interested ventures must submit their applications by September 25, 2026, to be considered for the October 2026 intake. For further information or to schedule introductory calls, prospective participants can visit Living Best’s website or contact Adam Claydon-Platt of Living Best / The Carter Group at +81 80-8520-8009 or via email at [email protected].
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